A.P. Møller Maersk
Introducing EV Logistics to a global market
The rhythm
behind your EV revolution
Technology as a key part in EV Supply Chains.
For this campaign, I led the launch of Maersk’s new Supply Chain Technology & Solutions offering for the Electric Vehicle (EV) market. As this was a completely new service for the global Fortune 500 company, we needed to develop and roll out a fresh, distinctive concept to introduce it to the market.
The creative approach translated the familiar sounds of traditional automotive supply chains into the silence of Electric Vehicles, symbolising innovation and transformation. Deliverables included a branded film, in-depth interviews with the Global Head of Automotive, supporting visuals, and a series of whitepapers to establish thought leadership.
The campaign was amplified through a targeted paid media strategy and multiple online touchpoints, generating high-quality leads for the sales team to follow up. This initiative not only positioned Maersk as a credible player in the EV sector, but also drove measurable commercial impact.
