A.P. Møller Maersk & Vestas

Maersk and Vestas – Reaching the Summit Together was the launch of a global partnership between two Fortune 500 companies, showcasing their shared commitment to sustainability and innovation. The campaign not only celebrated the collaboration but also introduced Maersk’s new Supply Chain Technology & Solutions offering for the renewable energy sector.

I led the development and rollout of the creative concept, shaping it into a story of partnership that combined the narratives of both companies. Key deliverables included a branded film, in-depth interviews with senior executives, a suite of campaign visuals, and a series of whitepapers to establish industry authority.

The campaign was amplified through targeted paid media and multiple online channels, resulting in high-quality leads for the sales teams to pursue. This initiative strengthened Maersk’s positioning in the renewable energy market while reinforcing the partnership’s global impact on sustainable supply chains.

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