Orange Cyberdefense

Global Social Rebranding

(Client)
Orange Cyberdefense
(Year)
2020
(Services)
Digital Marketing

Global rebranding

Over 10 countries

Launching Orange Cyberdefense as a new brand, after the buy and build of various data security companies in 2019.

In 2019, Orange – the well-known French telecom provider – acquired several cybersecurity companies, including SecureData and SecureLink. These acquisitions were merged into a new division: Orange Cyberdefense, creating one of Europe’s largest cybersecurity providers.

I led the end-to-end transformation of all online channels, from strategic planning to full implementation. This included developing the rebranding framework, aligning stakeholders across multiple regions, and managing the migration process to ensure consistent brand identity and messaging.

The result was a successful rebranding of 53 social media channels across more than 10 countries worldwide, executed within tight timelines and without disruption to ongoing operations.